Vi's Blog

Hit snooze a few too many times?  Dw, no judgment – Vi gets it (even tho she doesn’t actually set alarms, she’s always late). But while you might be tempted to rush through your routine to make the...

When beauty journalist Charlotte Bitmead isn’t writing for the likes of Cosmopolitan, Elle and The Sunday Times Style she’s serving up Vi’s go-to nail inspo.  We know by now that nothing future-pro...

Multi-hyphenate Molly is a beauty journalist, broadcaster, and qualified MUA – so it’s safe to say she’s tried a million-and-one primers and sunscreens and knows exactly what’s worthy of a spot in ...

My 3 wishes in life are for sunbeds to be banned globally, to become a backing dancer for Beyonce, and to have bronzed glowing skin, without the skin damage. This year, one of those wishes came tr...

Okay, we get it – we’re gonna be talking science-y stuff so unless you’re regularly donning a lab coat or v. into your ingredients, Vi’s somewhat shaky math says that we’ve probably got about 10 s...

If you haven’t heard, the Queen is back! Ultra Violette's Queen Screen™ SPF 50+ has been reformulated and is better than ever. Not only is it your essential daily sunscreen but it’s also an illumin...

  SPF is hugely important in my beauty routine and I’m so thankful for Ultra Violette who have truly made wearing SPF FUN! Back in 2005 when I started my career as a makeup artist, sunscreen could ...

Your beauty routine just got an upgrade, and Vi worked pretty f*cking hard for it. Why? Coz you’re worth it. But also because traditionally, cocktailing beauty products into your SPF is a huge nope...

Sticky, suffocating SPF can get in the bin, cos Vi’s here with a game-changing new SKINSCREEN™ that’s set to be your new Fave – yep, we’re calling it (literally!). Say hello to Fave Fluid™ SPF 50+ ...

Tell me about Preen Screen™ SPF50! What need were you trying to meet? Preen Screen™ SPF50 is solving that problem when you’re desperate for a midday coffee and you haven’t reapplied since you left ...

Picture this, it’s just gone 12pm and as a dedicated future-proofer, you know how important it is to reapply your SPF. Well, 6 years and hundreds of samples later, Vi’s ready to introduce you to he...

We are SCREAMING, CRYING, THROWING UP because Ultra Violette has just been named Caroline Hirons’ Brand of the Year for 2021! “Never has an SPF brand launched and made such an impression on the ind...