OUR STORY
In 2016, Bec Jefferd and Ava Matthews had a lot of questions about sunscreen. Mostly, why wasn't it better?
But also: Why did serious sun protection have to mean thick, greasy formulas? Why did every other sunscreen still pill? Why did sunscreen still feel like a summer-only thing? And why – when the rest of skincare had become so damn good – was SPF still lagging behind?
As beauty industry veterans, Bec and Ava knew a thing or two about making great products. They'd also grown up in Australia, where sunscreen was non-negotiable thanks to some of the highest UV and skin cancer rates on the planet. Between them, they'd tried just about every SPF in existence. They knew there had to be a better way. So, they decided to make their own.
Three years and hundreds of samples later, Ultra Violette pioneered the sunscreen-meets-skincare category with SKINSCREENS™ – SPF that feels more like top-shelf skincare than, well, SPF.
We're talking barely-there textures, glow-giving finishes that layer beautifully under makeup, and skin-boosting actives packed into every formula. And the SPF itself? It doesn’t muck around. Our SKINSCREENS™ deliver the highest level of protection against UVA and UVB rays to help protect against sun damage – wrinkles, pigmentation, fine lines, the works. Because using daily sun protection is one of the smartest things you can do for long-term skin health.
OUR SPF
From comfy creams to weightless fluids in chemical and mineral formulas, we've got your dream sunscreen wardrobe covered. It's SPF you’ll actually want to wear, which means you're way more likely to apply it daily (sunscreen can’t do much for your skin sitting in the tube.)
ICYMI, we've built a growing collection of SKINSCREENS™ that have developed a cult worldwide following because they feel like wearing nothing but do literally everything.
Today a SKINSCREEN™ sells every 30 seconds. Ultra Violette is now available in more than 30 countries, with a fan club that includes celebrities, makeup artists and beauty buffs alike.
While Ultra Violette has gone global, formulas are still formulated by our in-house team and manufactured in Australia, one of the toughest places in the world to create sunscreen.
The mission hasn’t changed either. We’re still here to make sunscreen something people genuinely want to wear every day, rather than an obligatory addition to their beach bag.
OUR FOUNDERS
Bec Jefferd and Ava Matthews have spent decades in beauty. They’re passionate about product – from formula and texture to all the other tiny details that can turn a good idea into a great one. They still do the kind of ingredient-list obsessing most people would find deeply boring.
For the last ten-plus years, that obsession has been entirely sunscreen-shaped. Long before SPF was cool, Bec and Ava were convinced it was the one category beauty kept getting spectacularly wrong. They've spent over a decade trying to fix that. (We think they have.)
They’re particularly obsessed with NPD, which means they’re involved in every stage of bringing a new SKINSCREEN™ to life, from first brainstorm through to formulation and testing. They lead our in-house chemists, work closely with Australian manufacturers and – because sunscreen comes with a few more criteria than your average moisturiser – work alongside our in-house regulatory team to make sure every product can safely and compliantly make its way to you. (That team also oversees our SPF testing alongside independent external experts.)
Together, Bec and Ava founded Ultra Violette in 2019. Today, it's a global name in skincare.
