Vi's Blog

Your beauty routine just got an upgrade, and Vi worked pretty f*cking hard for it. Why? Coz you’re worth it. But also because traditionally, cocktailing beauty products into your SPF is a huge nope...

The answer might surprise you. A bit of a wild idea but here goes: we’re convinced that the concept of skin types – categories that have long been used to classify skin and skincare products – is m...

Whether you’re shivering through a cold snap or just dealing with the shorter days, the changing season is going to have an effect on your skin. Vi’s made it easy though; by listing out all her tip...

Top notch intel. If you’re a regular around here, you’ll know that SPF is the one beauty product Vi believes in using 365 days a year. (If you’re new, hi! Catch up on why you should be wearing SPF ...

Don’t believe what you’ve heard. The internet is a wild and wonderful place. A limitless source of Very Funny Things (see: every ‘uncah jams’ meme), it’s also a breeding ground for potentially harm...

If you’ve ever wondered why Vi insists you wear SPF even when indoors, pull up a chair. We’re about to take a deep dive into UV exposure, and there’s some science-y stuff ahead. (Dw, it’s introduct...

Long story short, you should wear SPF every day and reapply every two hours when in direct sunlight. Better to be safe than sorry, right?

So, to start, let’s get into what a UV filter is. Just like a queen to her crown, UV filters are what makes our skinscreens, SPFs. They’re the active ingredients responsible for doing all the hard ...

It may sound like a clever marketing ploy to sell more sunscreen, but I can promise you it’s not. We just want your skin to be as awesome as you are. And that means wearing your SKINSCREEN™ indoors...